Every client's Google and Meta budget on one page

Open Budget Pacing and choose All in the workspace selector. Adswave then lists one card per client, across every workspace you can see in your organisation. Each client appears once, in order of client name. Each card sets Google Ads and Meta spend against that client's monthly budget, with the 30-day variance in its header.

The selector opens on your first workspace, so pick All when you want the whole book. Opening the view uses no analysis run.

What each client card shows

The header carries the client name, an industry badge, the monthly and daily budget, and the 30-day variance, coloured by size.

Below it, a period table repeats the comparison for rolling windows of 2, 14, 30, 90, 180 and 365 days, each ending today. Every row shows expected and actual spend in total and split into Google and Meta. You can add one custom date range. A Chart button opens daily spend against expected for the last 90 days.

A client filter narrows the page to one card. Export CSV downloads the period tables of the cards on screen.

How the 30-day variance is calculated

Each card's budget is the sum of the monthly budgets you enter per linked ad account, in the Client dialog under Admin, Clients. A budget carries forward to later months until you change it. Monthly budgets covers the details.

daily budget  = monthly budget / 30.4
expected      = daily budget x window days
actual        = Google spend + Meta spend in the window
variance %    = (actual - expected) / expected x 100

30.4 is roughly 365 / 12, an average month. Google Ads Help uses the same constant for its monthly spending limit:

Your monthly spending limit (30.4 times your average daily budget for most campaigns) in any particular month.

Three example clients, in the order the All view lists them:

• Alder Dental: €3,040 a month (Google €1,824, Meta €1,216), so €100 a day and €3,000 expected over 30 days. Actual €3,090 gives +3.0%, amber.
• Birch Outdoor: €1,520 a month on Google only, so €1,500 expected. Actual €1,380 gives -8.0%, red.
• Cedar Legal: €4,560 a month, so €4,500 expected. Actual €4,455 gives -1.0%, green.

Green means the variance is within 2 per cent either way. Amber runs to 5 per cent and red is anything above. Overspend and underspend colour alike. Birch Outdoor stays in the middle because the order is alphabetical.

How organisations, workspaces and clients fit together

An organisation holds your clients, workspaces, connections, team and subscription. A client is one advertiser with its linked Google Ads and Meta ad accounts. A workspace is a named group of clients, for example by region or by account manager.

A client can sit in several workspaces. Tick them under "Assign to workspaces" in the Client dialog. The All view still shows that client once. A client in no workspace pulls no data, so it gets no card.

Owners and admins see every workspace. Members see only the workspaces granted when they were invited, so All for a member means all of those.

Inside one workspace: Campaigns, Keywords, Creative and Changes

Budget Pacing is the only module that works with All selected. Campaigns, Keywords & Search Terms, Creative and Text Assets, and Changes & Experiments each need one workspace chosen in the header. Within it, they list that workspace's clients together, with a client filter to narrow to one.

So scan the All view for amber and red. Then switch to that client's workspace to open its campaigns.

Compared with checking each ad account one by one

Without a combined view, pacing is arithmetic you do per client. You open each linked Google Ads account and each Meta ad account and read the spend. You add the platforms together and compare the sum with budget / 30.4 x days.

For 12 clients with one account on each platform, that is 24 spend reads, 12 additions and 12 divisions. Adswave fetches the same figures live and does those sums for every client on one page.

Where the numbers can be off

• Today counts as a full day while today's spend is still coming in. One day is 1/30 of the 30-day window, about 3.3 per cent, so a client on plan can read amber until the day ends.
• The 30.4-day month. In a 31-day month, expected runs about 2 per cent above an even calendar split, so an evenly paced client shows about -1.9 per cent (green). In a 28-day February it runs about 7.9 per cent below, so the same client shows about +8.6 per cent (red).
• No budget reads as green. Without a budget, expected spend is 0 and every variance shows 0.0% in green.
• A failed fetch is marked. The card says "Google Ads data unavailable" or "Meta Ads data unavailable", and the header shows a dash instead of a variance.
• No currency conversion. Spend in different currencies is added as it is.
• Freshness. Spend is fetched live and cached for 5 minutes. Refresh clears the cache and uses one analysis run per workspace, so with All selected it uses one per visible workspace.

What it does not do

• It does not rank or sort clients by pacing risk. You read the colours.
• It shows no projected month-end spend and no month-to-date figure. The free budget pacing calculator projects one client's month.
• It does not combine organisations. You switch between them in the dashboard header.
• It does not notify anyone. A pacing rule in overspend alerts emails owners and admins when spend crosses your threshold.
• It never changes a budget or a campaign. Adswave is read-only.

Spec

Which plan includes it

Budget Pacing, including the All view, is on every plan. Plans differ in how many clients and workspaces it can hold. Limits count clients across the whole organisation, so a client in three workspaces counts once.

• Basic, €19.99 a month: 5 clients, 3 workspaces, 1 ad account per platform per client.
• Standard, €47.99 a month: 12 clients, 3 workspaces, 2 per platform.
• Pro, €129.99 a month: 35 clients, 10 workspaces, 3 per platform.

Seats are unlimited on every plan. Keywords and Creative start at Standard. Changes & Experiments needs Pro, or Standard with the All Modules add-on. See pricing, or start a 7-day free trial of Standard, no card required.

Questions people ask

Can I see all my clients' Google Ads and Meta spend in one dashboard?

Yes. Budget Pacing with All selected lists one card per client across every workspace you can see. Each card adds Google Ads and Meta spend together and compares it with the client's monthly budget.

Can one client belong to more than one workspace?

Yes. It appears once in the All view and counts once against your plan's client limit.

Do team members see every client?

Owners and admins do. Members see only the clients in the workspaces granted to them when they were invited.

Google Ads Help wording quoted from answer 6385083, checked 3 September 2026. Product behaviour described as of 1 October 2026.