Features
One page per thing Adswave does, written against the code rather than the roadmap.
Each page states what the feature computes, which constant or threshold it uses, and where the number can be off. If a claim cannot be traced to the code, it is not on the page.
Adswave is read-only. Every feature here shows you something; none of them changes a campaign. Where a competitor automates the change, the page says so and links to their documentation.
Budget pacing for Google Ads and Meta agencies
Expected vs actual spend per client over 2 to 365-day windows, Google Ads and Meta split, flagged at 2% and 5%. Read-only and on every Adswave plan.
Branded Google Ads & Meta reports in 12 languages
Google Ads and Meta client reports in English plus 11 languages, set per client. Your logo, a no-login share link and PDF export. On Standard and Pro.
Every client's Google and Meta budget on one page
Budget Pacing with All selected shows one card per client across your workspaces: Google Ads and Meta spend against budget, 30-day variance on top.
Google Ads and Meta overspend alerts for agencies
Pacing and metric alerts for Google Ads and Meta, checked hourly on complete days ending yesterday. Thresholds 5 to 50%. On every plan from €19.99.